In today’s image-saving landscape, whether you’re a graphic designer, content creator, or digital marketer, you may have observed a shift away from traditional JPG and PNG formats in favor of the WebP format. While some images seamlessly open, others may not, leaving many curious about what WebP files actually are. Augment would like to help you gain a thorough understanding of the WebP format, read on for a comprehensive guide;
WebP is a digital image file format developed by Google. It has become a standard image format known for its excellent display quality. It offers images with a file size that’s about 25-34% smaller than JPEG files while maintaining almost identical image quality to both JPEG and PNG formats. This smaller file size allows websites to load faster, creating a better user experience.
Various Google products use the WebP format. For example, images on the Google Play Store often have the “.webp” file extension. A notable advantage of WebP is its ability to display transparent backgrounds similar to PNG files, even though they’re larger than normal WebP files by around 22%. However, they are still three times smaller than PNG image files.
Beyond Google products, numerous websites, especially news outlets and others, have embraced WebP files to optimize user experience and website performance. Consequently, websites load noticeably faster when compared to the use of conventional image file formats such as JPEG, GIF, or PNG.
Website loading speed directly impacts SEO ranking. A faster-loading website provides a better user experience, contributing to higher rankings. Therefore, the faster your website loads, the better it performs in search engine rankings. The choice of using WebP images can significantly enhance user experiences. Now, let’s explore the advantages and disadvantages of the WebP format.
Despite its disadvantages, when aiming for high-quality and user-friendly websites, the benefits of using WebP images often outweigh the downsides. Utilizing WebP images can enhance website rankings and improve overall user experiences. By integrating WebP files into your website, you can work towards improving its overall performance and search engine visibility.
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