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eCommerce vs. Non-eCommerce SEO

Sara Lemos

10 July, 23

eCommerce vs. Non-eCommerce SEO

eCommerce vs. Non-eCommerce SEO

Sara Lemos

10 July, 23

eCommerce vs. Non-eCommerce SEO

Optimizing your online store

Whether you’re running an eCommerce store or a non-eCommerce business, comprehending the distinct SEO strategies is crucial for achieving your desired results. In this blog post, we will delve into the primary differences between eCommerce and non-eCommerce SEO and explore the specific techniques employed in each case.

SEO for Ecommerce is all about optimizing online stores for visibility and driving sales, whereas non-eCommerce SEO focuses on enhancing visibility, ranking, and brand awareness. The distinct techniques applied in each case play a vital role in achieving success.

Keyword Research:

One of the fundamental contrasts lies in keyword research. For eCommerce, the focus is on identifying keywords that reflect buying intent, ensuring that potential customers find products with ease. On the other hand, non-eCommerce businesses cover a broader spectrum, encompassing commercial and informational keywords to attract various audiences.

Site Architecture:

eCommerce sites require a different site architecture to optimize for better link authority and improve search rankings. The proximity between product pages and the homepage is vital for enhancing link juice flow. On the contrary, non-eCommerce sites generally have simpler architecture, as the primary focus is on delivering informative content.


The content approach varies significantly for eCommerce and non-eCommerce. eCommerce SEO emphasizes creating product-based content that includes commercial keywords, enticing potential customers to make purchases. In contrast, non-eCommerce SEO revolves around covering trending topics with various tones to cater to diverse audiences and enhance engagement.

Common Solutions

Despite the differences, both eCommerce and non-eCommerce sites encounter common SEO challenges, such as content duplication. Employing effective solutions, such as creating original content or utilizing tags like “no-index” and “canonical,” helps resolve these issues and improves search rankings.

Understanding these key differences empowers businesses to tailor their SEO strategies to meet their specific goals effectively. Whether you’re managing an eCommerce empire or a thriving non-eCommerce venture, grasping these distinctions is the key to SEO success in today’s competitive digital landscape.

Read more articles about SEO and knowledge, techniques, and marketing Here!

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Sara Lemos
Sara Lemos

Director of Strategy

Sara is the Director of Strategy at Augment, based in Bangkok, with over 20 years of digital marketing experience. She leads strategic initiatives and drives growth through her expertise in digital marketing and data-driven insights.


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