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Managing SERP Volatility

Sara Lemos

21 February, 24

Managing SERP Volatility

Managing SERP Volatility

Sara Lemos

21 February, 24

Managing SERP Volatility

In the world of digital marketing, mastering the volatile realm of Search Engine Results Pages (SERPs) is crucial for maintaining your online presence. While Google’s SERPs might seem stable, the truth is that they can change rapidly. In this blog post, we’ll dive deep into the factors causing these fluctuations and explore effective strategies to keep your website visible in search results.

Understanding SERP Fluctuations

SERP volatility, a term often overlooked, refers to the sudden and unpredictable shifts in search rankings. To thrive in the ever-changing digital landscape, understanding this concept is paramount.

What We Do to Help Clients Manage SERP Volatility

  • Customized SEO Strategies: We develop personalized SEO strategies tailored to your specific industry, target audience, and business goals. Our experts keep a keen eye on SERP fluctuations and adjust your strategy accordingly to maintain or improve your search rankings.
  • Proactive Monitoring: We monitor your website’s performance on search engines closely. This proactive approach allows us to detect fluctuations early and make necessary adjustments to ensure your website’s stability in search results.
  • Content Optimization: We place a strong emphasis on content quality and relevance. Our team assesses your webpages for expertise, authority, and trustworthiness (E-A-T), making sure your content meets Google’s standards. We avoid overemphasizing keywords and concentrate on delivering precise topic coverage.
  • Timely Updates: We keep your content up to date, especially in response to evolving events or changes in your industry. This proactive content management ensures that your website remains relevant to both users and search engines.
  • Technical Audits: Our regular website audits identify any technical issues that may affect crawling and indexing. We resolve these issues to ensure that your website is always accessible and visible to search engines.
  • User-Centric Approach: We prioritize user satisfaction by anticipating user needs and proactively publishing valuable content. Our strategy is centered on creating a seamless and engaging user experience, which in turn positively impacts your search rankings.

Understanding Google’s unwavering commitment to user satisfaction is pivotal for staying ahead of SERP volatility. Our team is dedicated to helping you navigate this dynamic landscape, ensuring your website maintains a strong presence in search results.

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Sara Lemos
Sara Lemos

Director of Strategy

Sara is the Director of Strategy at Augment, based in Bangkok, with over 20 years of digital marketing experience. She leads strategic initiatives and drives growth through her expertise in digital marketing and data-driven insights.

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