Big data is an organization within the Digital Economy Promotion Agency (depa). Its objectives are established to support operations in line with the utilization of benefits from Big Data and to facilitate services in terms of personnel development and Big Data Analytics for the public sector. This is in accordance with the 6th national strategy on the balanced development and enhancement of the public sector management system.
Big Data were seeking reliable and innovative services in SEO, website design, and social media. Their primary objective was to establish a robust online presence and foster meaningful engagement with their target audience. They sought a visually appealing and user-friendly website that effectively reflected their brand identity and values. Expert content management was also essential to deliver insightful and relevant information to their visitors. A top priority for them was optimizing the website for search engines to attract organic traffic and potential customers. They were in search of a team that could comprehend their specific needs and deliver exceptional results to support their business growth and success in the digital landscape.
The main challenges revolved around ensuring strict compliance with regulations and maintaining data security and privacy as well as customizing the website to allow different levels of content creators which presented an additional layer of complexity and challenge. Ensuring that only authorized individuals have access to specific parts of the website's content creation and management process is critical for data security and integrity.
The main challenges revolved around ensuring strict compliance with regulations and maintaining data security and privacy as well as customizing the website to allow different levels of content creators which presented an additional layer of complexity and challenge. Ensuring that only authorized individuals have access to specific parts of the website's content creation and management process is critical for data security and integrity.
01
Data Security and Privacy
With large-scale data collection and storage comes an increased risk of data breaches and unauthorized access. Ensuring robust data security measures and encryption protocols are in place is crucial to safeguard sensitive information from potential cyber threats.
02
Scalability and Performance
As the website caters to various content creators, ensuring its scalability and performance is crucial to accommodate increasing data volumes and user demands. Optimizing the website's performance guarantees a seamless experience for all content creators and visitors.
03
Role-Based Access Control
Help Big Data ensure guest speakers can create profiles, upload articles, and perform designated actions. User roles streamline data management, enabling Big Data to oversee interactions, and reinforcing security.
Our solution involved designing a fully customized website with advanced data security measures and role-based access control, allowing content contributors and editors to submit content. Internally, the client could access the CMS system to approve and publish the content, ensuring efficient content management while minimizing data manipulation risks. Additionally, we developed insightful content based on consumer research and continuously improved content performance using data analytics results from monthly reports. Social media posts were strategically created to drive traffic back to the website. Through A/B testing and regular optimization of ad performance across different audience segments and content topics, we maximized the impact of media campaigns. Moreover, lookalike ads were utilized to expand target audiences, effectively reaching more potential customers and enhancing overall engagement.
461K
TOTAL PAGE VIEWS
81
NUMBER OF KWs IN FIRST PAGE
2.4MIL
SOCIAL MEDIA ENGAGEMENTS
